10 Landing Page Builders to Increase Conversions
What is a Landing Page?
Let's start by understanding what we mean by a landing page.
Landing pages are a key feature of your digital marketing toolkit. They are where a visitor lands after they click on a link from your email, online ad or social media.
They are vital for online businesses and are designed with a single goal or focus in mind. Also called squeeze pages, these simple web pages have a single call to action with none of the frills of a normal website such as menus, sidebars, standard header graphics, etc.
The idea behind them is to ensure that the required action is completed and that there is nothing else available to distract the visitor from taking the action that you want them to take. For this reason, they are ideal for opt-in pages, sales pages and anywhere else where you are focused on one outcome.
How to Create a Landing Page
If you are a whizz on your website, then you may be very happy creating landing pages without any additional help.
But if you're not comfortable, or haven't yet got a fully functioning website, then using a landing page builder with pre-designed templates is a great way to get your business started or moving forwards.
This list includes 10 of the best services for creating high quality landing pages that convert. I have split them into two groups - the former are those platforms that are focused mainly on landing pages, and the latter are all email marketing platforms that also offer landing pages as part of their software.
Dedicated Landing Page Software for Online Business
ClickFunnels
ClickFunnels allows you to quickly and simply create beautiful sales funnels that convert your visitors into leads and then those leads into customers. It is designed so that entrepreneurs who don’t know how to code can easily build beautiful pages inside their sales funnels in order to grow their business.
ClickFunnels allows you to guide visitors through the entire sales process step by step, point the customer straight to one product or service, and follow up with visitors even after they have left the page. ClickFunnels also provides a simple drag-and-drop web page editor, smart shopping cart with 1 click upsells, email and Facebook marketing automation, and has everything organised into a simple dashboard. It is easy-to-use and gives you all the tools you need to market, sell and deliver your products online.
Pricing starts at $97/mo for 20 funnels, 100 pages and 3 domains, and rises to $297/mo for unlimited funnels and pages, and 9 domains. It offers a 14-day free trial.
Convertri
Convertri allows you to create faster funnels using accelerated page technology which means that even huge pages load within three seconds. A load-time delay of just a single second can reduce mobile conversion by 20%, but by using Convertri you can ensure that this is never a problem for you or your business again. By creating these blisteringly fast landing pages, you’ll be able to collect more leads and make sales all in one place.
Other features include free-from editing to give you unparalleled control over every page you create, ready-made content blocks to create pages in seconds, the ability to adapt designs for mobile use, interactive videos for additional conversions, custom scripts, one-click upsells, bump sells, recurring payments and pop-ups, lightboxes and conversion bars.
Convertri costs $99/mo or $900/yr for 250k impressions/mo, 25 funnels, 250 pages, 10 custom domains, 10 team members, 400+ templates, 20 hosted videos, 100GB/mo video bandwidth, unlimited products, split testing, SSL and page importer. Extra traffic is charged at $30/250k impressions and there is a 14-day free trial.
Instapage
Instapage allows you to create relevant, on-brand, mobile-responsive landing pages and experiences without a developer. It is the only landing page builder with built-in team collaboration, and contains over 500 layouts built and tested for speed and conversion.
Instapage promises to deliver personalised experiences, with unique landing pages that vary with every ad and target audience. It also provides you with the tools to experiment and maximise conversions through detailed heatmaps, A/B testing and robust analytics.
Pricing starts from $199/mo or $1,788/yr for everything you need to start building and optimizing post-click landing pages for higher conversions. There is also a 14-day free trial.
Launchrock
Launchrock allows you to build a beautiful marketing page in minutes and begin growing your audience before your next launch. It provides customized templates that take the hassle out of building your page (these can also be adjusted for mobile use), a drag-and-drop editor meaning you don’t have to know how to code to modify your page, marketing masterclasses and an expert community.
If you’re looking to create effective landing pages, as well as expand your knowledge and learn more techniques for how to grow your business, this is the perfect resource for you. Launchrock is free for a limited launch site and features. Unlimited launch sites and all premium features costs $29/mo, $249/yr or $349 for lifetime access.
Leadpages
Leadpages provides a smart way to sell your services online, allowing you to connect with your audience and collect qualified leads. Using Leadpages means that you can build your email list by reaching new audiences with targeted opt-in offers. You can also schedule free consultations from any web page or pop-up.
You can also use Leadpages to sell your expertise, whether that be through services, digital products or workshops. Leadpages is digital marketing that you can truly DIY. It is code-free with a drag-and-drop builder, includes mobile-responsive templates, SEO-friendly pages, powerful integrations, simplified analytics and A/B testing. With Leadpages, you can create websites, landing pages, alert bars and pop ups all in one place.
Pricing starts at $37/mo or $324/yr for the Standard plan which includes 1 website, landing pages, pop-ups, alert bars, unlimited leads, free hosting and domain, templates, 40+ integrations and email support. The Pro plan is $79/mo or $708/yr and gives you 3 websites along with online payments and A/B testing. It also offers a 14-day free trial.
Unbounce
Unbounce allows you to create landing pages, popups and sticky bars that work for ecommerce, marketing and a range of other purposes. You can capture more leads with high-converting landing pages that you can optimise yourself, without the need for a developer. You can launch campaigns fast by selecting one of hundreds of quick-launch templates that are fully customisable to match your brand.
Unbounce also includes A/B testing and machine-learning tools so you can identify what’s working and what’s not to optimise as you go. With Unbounce you will be able to use a drag-and-drop builder, add pop-ups and sticky bars, use integrations and connections, and have access to over 100 templates, as well as AI-powered optimization and testing with a fantastic support team.
The Launch plan is $80/mo or $960/yr for 500 conversions, 20k visitors and 1 connected domain. Optimize is $120/mo or $1,440/yr for 1k conversions, 30k visitors and 3 connected domains. It has a 14-day free trial and buying through Angel Rated gives you 20% off for your first 3 months.
Landing Page Builders within Email Marketing Software
ConvertKit
ConvertKit is targeted at online content creators and allows you to create landing pages in order to start gathering interest and building your email list. It provides fully customisable templates, designed by world-class pros that are made to grab the visitor’s attention. This is all made available to you without having to know how to code (but it does include a CSS option if you prefer). There are also over 100,000 images included to help you find unique imagery for your landing page.
ConvertKit ensures that all templates are fully responsive and can be easily viewed on any kind of device. It allows you to stay connected with your audience by including opt-in forms to create a seamless path to turn your readers into subscribers and help you gather information to increase your sales. ConvertKit also includes advanced tracking options to connect powerful analytics into your landing page builder in order to see what features are and aren’t working for you.
Its free plan provides unlimited landing pages and forms, unlimited traffic, a customisable domain and the ability to send emails to 1k subscribers. The Creator plan starts from $29/mo or $300/yr and also includes automated funnels and sequences.
GetResponse
GetResponse allows you to build pages that convert your traffic and leads into more business. By creating landing pages, you can grow your contact list to offer exclusive incentives and convert high quality leads. You are able to show off your products and sell them using ready-made funnels as well as promoting your webinars by driving traffic to your registration page.
GetResponse has a large range of ready-made, mobile-responsive templates which are designed for high conversions, allowing you to create stunning pages without knowing anything about website design. You can choose a template that fits the style of your business and then use the built-in image editor to complete and edit the look of your page with access to stunning photos from Shutterstock and gifs from Giphy.
Additionally, GetResponse uses an easy drag-and-drop editor to edit your page and build it quickly and seamlessly. You can also run A/B tests to find your best design or content as well as track clicks and conversions to get valuable insights into your visitors. Other features include adding popups, forms, countdown timer, webinars and Facebook ads to ensure higher conversions.
Pricing starts at $15/mo or $147/yr for unlimited landing pages, alongside email marketing for up to 1k subscribers. There is also a 30-day free trial on any plan.
HubSpot
HubSpot Marketing Hub is all-in-one inbound marketing software that includes everything you need to launch successful marketing campaigns, including the ability to create landing pages. Using this tool, you can create and test beautiful landing pages that generate leads and look great on any device, without the need for designers or IT support. You can choose from the built-in library of mobile-optimised templates that are proven to convert, and you can use the drag-and-drop page editor to customise the content, forms, layout and branding.
HubSpot also allows you to personalise the landing page content specifically with CTAs and forms for each and every individual visitor to improve the performance of your landing page. You can adapt the content based on a visitor’s location, source, device, lifecycle stage or any other contact detail stored in your CRM in order to provide the best customer experience possible. You can also identify your best converting landing pages in a centralised dashboard and get customised SEO suggestions to optimise your pages for search.
Their free plan includes up to 20 landing pages with HubSpot branding, simple templates and does not include custom domains. The Starter plan is $50/mo or $480/yr and includes custom domains, simple landing page templates and the ability to remove HubSpot branding (as well as many other features).
Mailchimp
Mailchimp has a landing page creator feature which allows you to design beautiful landing pages that make people want to join your audience or buy your product or service. It offers a range of templates for all sorts of business, which can be easily customised for your style. The drag-and-drop builder makes it simple to create your page and with the ability to store all of your images in the content studio, you have quick and easy access to your landing page design.
Mailchimp also offers a feature where you can connect payments to the landing page to make sales with no e-commerce store required. You can highlight specific products directly from your ecommerce site to make your landing page more targeted and increase conversion rates, as well as offer free downloads or hold a contest in order to grow your audience.
Their free plan includes forms and landing pages, as well as email marketing for up to 2,000 contacts. The Essentials plan is from $9.99/mo for 500 contacts and additional email marketing features.
NOW IT'S YOUR TURN: BE AN ANGEL REVIEW AND SHARE YOUR EXPERIENCE
If you've used any of these tools, then we'd love to read your review of them. Click through to the relevant product using the links above and hit Write a Review.
Or to see all the options in one place, head on over to this search where you can sort and filter all the Landing Page tools listed above and many more to find the one that's just right for you.
And if you've used one that's not listed on Angel Rated, then we'd love to hear from you so that we can get it added.