Learn how one simple concept can transform an average promotion into a compelling piece of sales copy, identify your prospects core buying emotion and write a promotion that triggers their deepest desires, write copy that grabs attention and learn how to conduct research like a pro.
Learn the same 5-step system employed by one of the world’s top professional copywriters, uncover the 4 Us and use them to write headlines and leverage the metaphor of the ‘4-legged stool’ to consistently create powerful, well balanced promotions.
- 6 core modules in 42 video lessons
- Copywriting mastery workbook
- 9 downloadable handouts
- AWAI’s 2009 hall of fame- 50 best sales letter and ads
- AWAI’s 30 top performing copywriting samples to study
Business owners, agencies, students, marketing professionals
$495 for 6 module course:
Price Range: $$
- Copywriting defined
- Diving Deeper Into Effective Copywriting
- What is Your Copy Really Selling?
- Persuading Your Prospect
- Anatomy of a Successful Sales Promotion
- Copywriting Secrets from the Masters
Number of Modules: 6 modules, 7.5 hours
Time Commitment: Allow 3-7 days full time, 14-21 days part time