Pros:
The free plan offers loads, so it's great to try out and work out whether it's the right solution for you. Having the ability to record meetings, and record your screen to be able to view later and share is excellent. Definitely created with online businesses in mind.
Cons:
I seem to have endless difficulties with Zoom, and it really puts me off continuing to use it. I've yet to set up a Zoom meeting where someone hasn't been able to join (invite links don't always work), and I have the same problems when trying to join other people's meetings. Having talked to my peers, I've found out I'm not the only one with this problem.
I also don't find their interface very intuitive to use at all. I'm a web designer, so tech is one of my strong suits, but I really don't enjoy using Zoom.
It's really frustrating, because I think it's a much better business solution overall than Skype!
Ideal Customer:
People wanting to host online meetings, conferences or workshops with multiple people. Anyone needing to record their meetings to share at a later date! Good for any industry I think.