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Product Overview

MailChimp
MailChimp
By MailChimp
Overall Rating
3.5/5(2 reviews)
Quality
4.0/5(2 reviews)
Ease
3.0/5(2 reviews)
Support
3.3/5(2 reviews)
Value
3.8/5(2 reviews)
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MailChimp
By MailChimp

With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more, all from a single platform. Key features include:

  • Audience: With all of your audience data in one place, you can create the content they’ll enjoy most.
  • Branding: Keep all of your assets in one place, so you can show your business in the best light across different channels.
  • Campaigns: Create integrated campaigns that stand out.
  • Analytics: Get help from real-time reports, built-in analytics tools and personalized recommendations on what to do next.
  • Integrations: Connect all the data pieces to unlock more features and get more sophisticated insights.

Small business clients.

Pricing options:

  • Free: 2,000 contacts, 1 audience, 1-click automations, basic templates and marketing CRM.
  • Essentials: from $9.99/mo, 50k contacts, 3 audiences, email templates, A/B testing, custom branding and 24/7 support.
  • Standard: from $14.99/mo, 100k contacts, 5 audiences, automation series, retargeting ads, custom templates and advanced insights.
  • Premium: from $299/mo, 200k contacts, unlimited audiences, advanced segmentation, multivariate testing and phone support.
Price Range: Free, $ - $$$$
Location: Online
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Product Reviews

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Purchased: 2+ years ago
Easy way to stay in touch.
Pros: I love the templates Mailchimp provides for their email marketing.
Cons: Things that used to be free now are part of upgrades and upsetting.
Ideal Customer: This service is perfect for individuals who send out regular communications to their community whether that is a blog post, informational debrief or otherwise.
Additional Comments: I like that Mailchimp is continuing to build on to their platform so they can become a one stop shop for people in business. One of my favorite new features they have are their landing pages.
Overall
Quality
Ease
Support
Value
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Simple, stylish websites for writers and authors. United States / United Kingdom
Purchased: 2+ years ago
Great option for getting started
Pros: I've been on the free plan for years (note that features at the free level have changed recently) and the functionality available without paying is impressive. There's plenty of criticism for Mailchimp but, considering I've never paid a penny to them for newsletters, automations & audience segmentation, I'm pretty happy.
Cons: The user interface changes pretty often so if you email infrequently, it might look different every time you log in. Also, your business doesn't have to get especially large or sophisticated before you'll bump up against some limitations. I don't expect I'll remain a customer, as my business grows.
Ideal Customer: Someone getting started with an email audience or on a very tight budget, who is fairly comfortable with technology and doesn't mind "hacking around" a bit to get full value from the free plan.
Overall
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Ease
Support
Value
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