11 Best Online Courses to Learn Pinterest Marketing for Business
When trying to grow your business and drive traffic to your site it can be difficult to know where to start. Whilst Facebook and Instagram can produce amazing results, many neglect one of the biggest drivers of traffic there is… Pinterest!
Pinterest is the fourth largest driver of traffic worldwide, responsible for 41% of all ecommerce traffic, and has the highest revenue per click of any social media site.
This is reason enough to start viewing Pinterest as somewhere to invest your time as an online business owner, but where do you start?
In this guide, I have pulled together some of the best free and paid online Pinterest courses aiming to teach you how to get noticed, attract the right people and increase your sales.
Free Pinterest Courses
Free Pinterest Course by Twocan
This Free Pinterest Course run by Carley Zuercher from Twocan is the perfect place to start if you’re looking to learn more about Pinterest marketing without investing lots of time or money. It is packed full of value and can be utilised by complete beginners or those already familiar with Pinterest who want to reach more people.
The course is emailed to you in parts and covers a variety of different topics including how to increase your viewers, what you should be pinning and how often, where to get content and the best pinning practices. It also features recommended tools and resources that are useful for diving further into Pinterest marketing, as well as a bonus download to help you with your goal setting and statistics tracking.
This free email course is available to start at any time.
The Perfect Pin by Breaking The One Percent
The Perfect Pin is a simple self-paced course that was previously paid for, however it has now been retired and made available for free. It contains all the information you need to explode your Pinterest traffic with lifetime access to the content. It follows a well-structured and comprehensive curriculum including understanding what Pinterest is and isn’t, how to build an account, using PowerPoint to make pins, creating a comprehensive design strategy, adding calls to action and mastering pin psychology.
Additionally, it includes bonus printable worksheets to help you build your action plan and integrate the knowledge learnt within the course. This is a great free resource particularly if you’re looking to understand why people are drawn to certain posts and how you can use this information to increase your appeal.
It is important to note that it cannot be guaranteed that all the content on this course is up to date and relevant for the most recent algorithm changes in Pinterest, so whilst it is a useful starting point, just be aware of the potential shortcomings of some of the information.
Evergreen Pinterest Courses
Pinning Foundations by Karrie Marie
Pinning Foundations is a no-nonsense guide to gaining free website traffic from Pinterest, even if you have no experience using the site before. Its aim is to show you how to create your own custom pin strategy that will send more visitors to your site, generate more leads and sales, and save you time!
The course is aimed at helping women entrepreneurs to increase their income and visibility, and position themselves as experts in their field. It covers setting up a business account, designing your board strategy to attract the ideal customer, learning how to read Pinterest and Google analytics, finding keywords and creating pins that attract and convert.
It is currently priced at $37, so if you’re looking to be guided through Pinterest Marketing in a fuss free and simple way which doesn’t break the bank, then Pinning Foundations may be right for you. In addition, 33% of all sales are donated to the Malala Fund, working for a world where every girl can learn and lead.
The Pinterest Lab by Jenna Kutcher
The Pinterest Lab is a 4-step, fluff-free, done-in-a-day online training programme for multi-passionate business owners. The modules include: clarifying your client, planning your content, converting traffic and analysing / adjusting your strategy to perfect the results.
When you sign up, you gain instant access to the modules and will be able to understand why your pins aren’t getting clicked, how to multiply your traffic exponentially, how often to post, how to make graphics, how to use automation and understanding analytics.
The course was completely overhauled and updated when Pinterest made major changes to its algorithm, so you can be sure that you are getting the latest information and aren’t wasting any time.
Bonuses include a Pinterest template kit, exclusive access to the Jenna Kutcher Pinterest tribe on Tailwind, Tailwind automation training and access to a private Facebook community. All of this also comes with a 30-day 100% money back guarantee. The Pinterest Lab costs $179 (or 5 payments of $59, or 7 payments of $39) and is great for anyone looking for someone to guide them through utilising Pinterest for their business.
Pinterest Marketing 101 by Angie Gensler
Pinterest Marketing 101 is a beginner’s guide to successful marketing on Pinterest and contains exactly what you need to know (and nothing more!). It includes eight in-depth sessions covering how Pinterest marketing works, branding your business, creating your Pinterest strategy, building a strong profile, creating Pins, growing your audience / traffic and understanding analytics.
When you purchase this course you receive a viral pin formation ebook including the seven essential ingredients to creative pins that drive traffic. You will also get lifetime monthly live Q&As with Angie and 20 fully editable and professionally developed pin design templates. Purchasing the course gives you access to a private Facebook group for additional support, as well as $30 of Tailwind credit.
Pinterest Marketing 101 costs $197 and includes many additional extras that can help to boost the effectiveness of your Pinterest marketing.
The Pinterest Playbook by Justyn Gourdin
The Pinterest Playbook is designed to be accessible for a complete beginner and aims to help you to grow your blog / business or even become a Pinterest Manager. It has recently been updated for 2020 Pinterest and Tailwind changes, and regularly reviews its material to stay up-to-date with the latest trends.
The course includes hours of teaching videos, in-depth tutorials, 100 pin templates, an actionable workbook, access to a private Facebook community with monthly Q&As, and lifetime access. It will take you through understanding your audience, Tailwind set-up and features, the perfect strategy for pinning, driving and converting traffic, and understanding analytics.
The course costs $347 (or 4 payments of $99). There is also a 14-day satisfaction guarantee and a pay-in-full bonus of a free 30-minute consultation with Justyn.
Pinning Perfect by Blog Clarity
Pinning Perfect contains nine modules for bloggers and small businesses to grow their audience and views. You gain lifetime access to the content as well as future updates, an active Facebook community, videos, worksheets / spreadsheets, live office hours and technical tutorials for both Wordpress users and bloggers.
The modules include creating pin descriptions that drive traffic, creating images, using boards, making your blog Pinterest friendly, creating a clear method to drive traffic to your website and understanding analytics. Additional bonuses include 37 pin templates for Canva and InDesign and $30 Tailwind Credit.
The course costs $349 (or 2 x $188, or 3 x $125) and has a 30-day money back guarantee.
Practical Pinning by Megan Auman
Practical Pinning aims to increase your growth and traffic through Pinterest without spending your life on social media, and is particularly aimed at creative business owners who want to sell more online. It will teach you how to approach Pinterest as a search engine rather than a social media platform, optimise your profile to appeal to your ideal customer, create and pin content, and develop a non-time-consuming strategy.
The modules include setting up your profile for success, creating content, daily pinning strategy and how to capitalise on traffic.
The course costs $399 (or 6 monthly payments of $69) and gives you lifetime access to the content and all future course updates.
Pin With Purpose by Rachel Ngom
Pin With Purpose is a 6-week program for online business owners to attract new leads, get noticed and gain profit from Pinterest. The modules include: setting up Pinterest for profits, finding your Pinterest purpose and avoiding common mistakes, creating killer content, strategizing to optimise, which posts you should / shouldn’t pin, and pinning down your sales funnel.
Additional bonuses include access to Rachel's top business tools, a copywriting guest expert session, and a Q&A with Tailwind to get pivotal inside knowledge on the best tips and tricks for using Pinterest for your business. There is also lifetime access to the program as well as a 30 day ‘do the work’ money back guarantee.
The course costs $497 (or 6 payments of $97). Every purchase provides an education for girls in Senegal.
Live Pinterest Courses
The Power of Pinning by Melanie Duncan
The Power of Pinning claims to teach you how to double your traffic and sales from Pinterest in less than a week. It aims to get you more followers, discover what to pin to increase sales, teach you how to quickly and easily create stunning visual content, and master Pinterest ads.
You’ll have instant access to the course which is split into three actionable parts including using Pinterest for your business, the secret to incredible content creation and curation, and how to use Pinterest to grow and increase your sales. Bonuses include a course workbook which has helpful frameworks, exercises and note-taking pages to get the most out of the video training, a top tips sheet and a content creation checklist.
You have lifetime access to the course as well as access to future updates and there is a 60-day money back guarantee. The course is not currently open for enrolment, but is believed to cost $97 and is ideal for anyone looking to master Pinterest and gain results within a short time frame.
Pinterest Memberships
Simple Pin Collective by Kate Ahl from Simple Pin Media
Simple Pin Collective is an online membership community with all the resources you need to easily learn how to grow your business with Pinterest. You will gain access to a step-by-step framework to develop your Pinterest marketing strategy, live bi-monthly Q&A calls and real time Pinterest training (with the latest updates taken into account).
Each month, a new deep-dive training is released which focuses on different aspects of Pinterest marketing. You also get immediate access to previous training including site, image and keyword optimisation, strategy and analytics, building your email list, planning and goal setting, generating sales and increasing reach.
Simple Pin Media manages over 600 Pinterest accounts per month across a variety of niches, so this course contains the latest information about what does and doesn’t work to make your business successful. This is a good option if you want experts at the ready to answer your questions and guide you in the right direction.
Bonuses include learning how to master Tailwind, understanding Tailwind and Google analytics, learning how to SEO your website, getting started with KPIs and a Pinterest image guide and management checklist. The collective costs $997 per year (or $97 per month) with a 100% satisfaction guarantee (if you cancel within 7 days of the next billing cycle) and is ideal for anyone wanting a guided approach to Pinterest marketing.
Which Pinterest course should I choose?
Here's a quick summary of the best free and paid Pinterest courses and how much each costs.
Free Courses
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Free Pinterest Course by Twocan
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The Perfect Pin by Breaking The One Percent
Evergreen Courses
- Pinning Foundations by Karrie Marie: $37
- The Pinterest Lab by Jenna Kutcher: $179 (or 4 x $59 or 7 x $39)
- Pinterest Marketing 101 by Angie Gensler: $197
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The Pinterest Playbook by Justyn Gourdin: $347 (or 4 x $99)
- Pinning Perfect by Blog Clarity: $349 (or 2x $188 or 3x $125)
- Practical Pinning by Megan Auman: $399 (or 6 x $69)
- Pin With Purpose by Rachel Ngom: $497 (or 6 x $97)
Live Courses
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The Power of Pinning by Melanie Duncan: $97
Memberships
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The Simple Pin Collective by Kate Ahl: $997 per year (or $97 per month)
NOW IT'S YOUR TURN: BE AN ANGEL REVIEW AND SHARE YOUR EXPERIENCE
If you've taken any of these courses, then we'd love to read your review of them. Click through to the relevant product using the links above and hit Write a Review.
Or to see all the options in one place, head on over to this search where you can sort and filter all the Pinterest courses listed above to find the one that's just right for you.
And if you've taken one that's not listed on Angel Rated, then we'd love to hear from you so that we can get it added.