30 Free and Paid Instagram Marketing Training Options
You know that Instagram should be a great place to get new clients and build your authority as an expert in your niche, but where do you start?
The following training courses, coaching offers, memberships and PDF guides have all been recommended by online business owners. They range from free to $100s, so there should be something for every purse and style of learning.
Free Instagram Training & Support
Looking for a freebie to get you started, then enjoy the following opt-in offers and taster classes:
Monica Monfre from Teach Wellthy Coaching offers a Free 3 Day Instagram Training to show you how to authentically grow your Instagram and use it to effortlessly help your business. It covers bio tweaks, hashtag strategies and captions.- Kat Coroy offers a Free Instagram Class that covers 3 essential Instagram secrets for an amazing online brand. In it, she teaches entrepreneurs how to attract the right followers, connect with their audience and write captions that connect.
- Courtney Sjoberg from She Social has both a free Facebook group called The Boss Lady Social to educate you on how to get more qualifying leads from your social media, and a Free Instagram Hashtag Masterclass so you can learn how to use hashtags to generate new business.
- Sue B Zimmerman offers an Instagram Strategy Guide with 4 strategies to get more followers and buyers, and make Instagram your most successful place to market your business.
The following offerings are from business owners whose courses are run as live versions only (see below):
- Kimba Digital Marketing runs a free challenge multiple times a year called #InstaBizWeek. Consisting of a 4-day challenge plus bonus masterclass, #InstaBizWeek includes content designed to help you set up your Instagram for business success and provides you with the steps to generate leads from your ideal clients.
- Hilary Rushford from Dean Street Society runs a free training to Double Your Instagram Following. In it you learn 5 steps to grow your following and revenue with Instagram, including how to overcome overwhelm, and the secret to being profitable.
- Tyler McCall has a free Facebook group called Post to Profit that is filled with Instagram tips, resources and support for creatives who are focusing on using Instagram with intention.
- Elise Darma has a Free Instagram Masterclass showing you how to make money even with less than 1k followers. Discover her 3 secrets to doubling your leads, clients and sales.
Evergreen Online Instagram Courses
The following courses are all available to purchase immediately:
- Melissa Camilleri offers The 21-day Insta-Course to teach you the best way to feature your business on Instagram. The 21 daily lessons and action steps cover you bio, how to engage through hashtags, DMs, comments, stories and geotags, what and when to post, influencer collaborations, and more. The course costs $247 and includes a workbook, lifetime access to a private Facebook group and free ongoing coaching from Melissa.
- Jenna Kutcher runs The Instagram Lab to help you attract the right people, convert followers to clients and tell your story in a meaningful way. The course consists of 4 modules covering what to post, what to say, how to plan your posts and how to convert followers to clients. There are also additional deep dive modules on your bio, business accounts, Stories, Reels, hashtags, IGTV, ads, influencers and ideal clients, and bonuses including a 1-month content roadmap and private Facebook group. The course costs $297 or 4 monthly payments of $89.
- Brooke Vulinovich runs Social Club Academy to guide you from post to profit. The course consists of 5 steps and 13 webinar lessons to create, launch and grow your business using Instagram, and promises to give you the roadmap to ensure you are maximising your Instagram efforts. It costs AUD $499 (~US $350).
- Kat Coroy has created an Instagram Makeover course that is split into 6 programs. It includes training on all aspects of Instagram, as well as branding, design, photography, online confidence, videography, Canva tutorials, attraction marketing and much more. The course costs £279 (~US $360) and delivers 49 step-by-step video lessons, as well as live Q&A access for 3 months.
- Sue B Zimmerman has designed Ready Set Gram Instagram Marketing for Beginners. The program is specifically for newbies or those who need to get back to basics and covers the fundamentals for growing your account with potential customers. The course costs $497 and bonuses include a Facebook group, monthly live calls and a content calendar. In addition, Sue offers a 90-day coaching program called Ready Set Gram Pro, which is dedicated to helping you become the go-to authority in your industry and generate consistent leads and sales using Instagram. This includes a Pro Course, weekly live calls, and access to Sue and her team (POA).
- Alex Tooby offers The Instagram Ivy League to provide an elite education in Instagram, marketing and making money with social media. It consists of 10 modules and 72 video tutorials covering the foundations, content, Stories, hashtags, planning, account growth, monetisation and paid advertising. Bonuses include 12 months VIP support in a private Facebook group, 3 opportunities to submit work for feedback and 5 Savvy Entrepreneur Guides. The course costs $697 or 5 monthly payments of $149.
- Agustina Palacio has created Instagram Obsession as a hybrid training course and small group coaching program. Over 8 weeks, she promises to teach you to see Instagram differently, with 6 training modules breaking down every step to hit 10k followers in the next 6 months, a how-to video library, worksheets, Facebook group and direct 1:1 support. Price and access is via application only.
Live Launch Instagram Courses
The following courses are only available at a specific time, so you'll need to register your interest to be notified when they are next open. The costs of these courses are not currently available:
- Hilary Rushford from Dean Street Society runs Instagram with Intention, an Instagram business strategy course designed to grow your revenue as well as your following. It includes timeless principles that can be applied to any business at any stage of growth.
- Kimba Digital Marketing offers InstaMind which is a 10-week programme the reveals exactly how to get the platform working for you and your business. It takes you right from the beginning through to more advanced methods that will see you grow an audience full of your ideal clients, with leads dropping into your inbox.
- Tyler McCall has created Follower to Fan Society as an Instagram training program and community. It promises to help you stop wasting time and start seeing results from your Instagram account.
- Elise Darma offers the Instagram Funnel Bootcamp. No further information currently available!
Other Instagram Services
If you'd prefer support via coaching or a community, or some done-for-you materials, then some other options are as follows:
- Sue B Zimmerman offers a couple of other products. The Hashtag Handbook is a collection of hand-picked hashtags by industry and costs $27.99. Advanced Hashtag Strategies is a recorded 1-hour training to teach you how to optimise your use of hashtags. This costs $34.99.
- Jenna Kutcher has created a low-cost training and done-for-you offer with The Insta Essentials. This is a 60-day Instagram plan that includes a 30-page playbook, 45 caption ideas, video tutorials, 20 stock images, a video editing tutorial, and Instagram Story highlight icons. It costs $49.
- Samantha Gladish from Holistic Wellness offers a 2-hour Instagram Influence masterclass to help you create an effective Instagram Strategy. In it, she teaches you how to build your Instagram with integrity and authenticity, so that you can attract quality leads and make more sales. It costs CAD $97 (~US$75) and includes worksheets and 10 done-for-you images.
- Brooke Vulinovich runs the Social Club Membership to help boost your Instagram game. Membership includes weekly webinars, monthly done-for-you content calendars, access to private events, up-to-date information and resources, tips & tricks, strategies, a results tracker and direct weekly contact with Brook through live Q&As in a private Facebook group. It costs AUD $29 per month (~US $20) or AUD $169 for 6 months + 1 month free (~US $120).
- Courtney Sjoberg from She Social has created a monthly membership called the Hashtag Files Society. The focus is on making it easy to find the perfect hashtags to grow your following. Membership includes access to their hashtag database, an Instagram growth course called Instagram Superstar, done-for-you hashtag research, stock photos, a social media content calendar and engagement calculator, and a member's Facebook group. Prices start from $35/mo or $336/yr.
- Jasmine Star has created Social Curator, a monthly subscription that provides you with curated lifestyle photos and caption templates to elevate your social media presence. It costs $49/mo or $499/yr and each month includes 30 professional photos and customisable caption templates designed to increase engagement and build trust, along with a private Facebook group and an action plan to turn passive followers into raving customers with a proven strategy on a different topic every month.
- Elise Darma offers a couple of options. Her 60-minute Intensive costs $597 to work with her on one big idea on a private call where you leave with a custom action plan. Or her Show Me The Strategy Instagram Growth Package costs $1,997 for a done-for-you strategy that includes a profile makeover, 20 content and caption ideas, 30 suggested hashtags, 5 Stories recommendations, a posting schedule and pre-made templates. It also includes 60 minutes one-to-one with Elisa.
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