StoryYourBrand
Don’t get bogged down with writing. Build your brand story.
JOIN THE INTEREST LIST!!
When it’s time to talk about your business:
Do you stare at the blank screen?
And that flashing cursor taunting you: now what? now what? now what?
You sound brilliant in your head.
But it sounds all gobbley-goop when it comes out on paper.
You don’t even know where to begin.
You have so much to share: stories about the lives you’ve transformed, your expertise, your story—you don’t even know where to begin.
You try to sound “professional.”
But then you realize those 4-syllable words don’t sound like you.
You procrastinate.
You clean the house, walk the dog, anything but move forward.
You’ve stalled.
You’ve put off that business, that launch, all because you lack confidence when it comes to your messaging.
Don’t worry. We’ve all been there.
Getting clear on your brand story means:
You know exactly what to say to attract the right type of customer.
Instead of the endless hustling, you’ll have customers seek you out.
You don’t overwhelm potential customers with information, but your messaging gets them to turn their head and take notice.
You’ll be able to focus more attention on your business, not on promoting your business.
The end of procrastination: you can confidently share your gifts, your services, and your point of view that the world needs.
Don’t get stuck on writing. Let’s build your brand story.
Build your brand story—made easy.
A flexible framework removes the stress.
A simple framework prompts you to write small blocks of copy that you can put together to tell your story.
Become a headline ninja.
Helpful examples let you create powerful head-turning hooks that grab people’s attention.
Harness the power of emotions.
Learn to pinpoint the emotions your customers are feeling, and then use thoughtful templates to help you craft the stories that address their problems.
Create a hierarchy in your writing.
Learn the best ways to organize information to communicate your values and services to finalize the deal.
Receive individual video feedback on your work.
3 hours of live video office hours a week – We’ll show up, share a screen and I’ll offer feedback and suggestions on your work.
Feedback on posted work – If you post your work in our online group, I will provide individualized feedback on your assignment, often via video.
StoryYourBrand is a 4-week course that includes:
$900 for 4 weeks of personalized help
3 hours of live video office hours every week.
Easy-to-understand video and assignments, released a few at a time so that you don’t feel overwhelmed.
Useful templates and prompts.
Helpful downloads and cheatsheets.
A private Facebook group where I’ll give you feedback on every piece of copy you post, often via video.
What students say:
In this class we will cover all the components of a brand story:
Copywriting 101
Learn writing tips that will instantly improve all of your copywriting.
Know Your Customer
Identify the emotions your customers are feeling, and respond to those emotions.
Head-Turning Hooks
Learn how to draw in someone’s attention in a short-attention-span world.
The Clarity Line
A short line that explains what you do and takes them from yawnsville to yeah-baby.
Your Brand Descriptors
Establish a unified brand voice for all of your communications.
Your Brand Promise
Articulate why do you do what you do.
Three Pillars
Organize information leaving them wanting more.
Your Brand Bio
The 3-4 sentence blurb that states who you serve, what your purpose is, a little bit about your experience, and what you’re up to next.
Your Brand Backstory
Tell the engaging story of what inspired your business!
Benefit from my 20 years as an award-winning copywriter.
Hi, I'm Anne McColl, your instructor. For the past two decades, I have helped many creative brands tell stories that stick—clear and compelling narratives that propel people to action and spread powerful ideas for positive change.
I’ve taken everything that I’ve learned working with creative marketing firms and progressive brands and distilled it into a writing technique for non-writers. I’ll be there every step of the way to offer support and suggestions that help you build your brand story.
Answers to all of your questions.
What is your refund policy? You have 30 days to ask for a refund. You must show proof that you completed every assignment of StoryYourBrand course to qualify for a refund.
When do I get access? You’ll get access to the videos and Facebook group. I’ll even start providing feedback on any work you post. The official first day of class is when office hours begin. The 30-day countdown begins then.
What is my weekly time requirement? There is less than an hour of video every week. Most writing assignments are short. When we are working on hooks/headlines, my most successful students took 2 or 3 rounds to nail it. (I’m giving feedback and making suggestions along the way.) The students who attend at least one office hour a week have the best success.
Are there any extra costs involved? Nope. It’s just you, your laptop or tablet, and your amazing, creative brain.
